I categorize ads into two categories: 1.- Ads that sell, and .. 2.- Ads that don’t sell. … As simple as that!
I don’t care much for those ads that don’t sell. I think they are a very expensive non-sense school for failure. Some advertising agencies justify non-selling ads by suggesting that their art and design help build the brand. I say, that’s fine! … selling ads also build a brand. In fact, they do it a lot quicker. Time and count is what really counts!